Client Name: Pop’n Beadz
Industry: Fidget and Sensory / Party Supplies
Challenge: Increasing brand visibility, driving bulk orders, and boosting engagement among parents and event planners.
Industry: Fidget and Sensory / Party Supplies
Challenge: Increasing brand visibility, driving bulk orders, and boosting engagement among parents and event planners.
Background:
Pop’n Beadz is a brand offering customizable bracelet kits designed to be a fun, hands-on activity for kids’ birthday parties, sleepovers, and other group events. With vibrant colours and satisfying sensory experiences, the brand’s product is perfect for creating memorable, creative moments at parties. However, the brand needed help breaking through the noise and gaining visibility within its target market, including parents looking for fun activities and event planners needing bulk orders.
Pop’n Beadz is a brand offering customizable bracelet kits designed to be a fun, hands-on activity for kids’ birthday parties, sleepovers, and other group events. With vibrant colours and satisfying sensory experiences, the brand’s product is perfect for creating memorable, creative moments at parties. However, the brand needed help breaking through the noise and gaining visibility within its target market, including parents looking for fun activities and event planners needing bulk orders.
The Challenge:
While Pop’n Beadz had a unique product, they faced challenges in growing their social media presence and increasing bulk orders from event planners. They were struggling to differentiate themselves from other party favor and activity brands and lacked a cohesive digital marketing strategy to expand their reach. Their main goal was to position themselves as the go-to party activity that could make event planning stress-free and enjoyable.
While Pop’n Beadz had a unique product, they faced challenges in growing their social media presence and increasing bulk orders from event planners. They were struggling to differentiate themselves from other party favor and activity brands and lacked a cohesive digital marketing strategy to expand their reach. Their main goal was to position themselves as the go-to party activity that could make event planning stress-free and enjoyable.
The Solution:
Here’s how we worked together to help Pop’n Beadz increase brand awareness and generate more sales:
Here’s how we worked together to help Pop’n Beadz increase brand awareness and generate more sales:
Social Media Overhaul:
We revamped their social media presence with a fun, engaging, and relatable tone, reflecting the brand’s personality. We focused on creating content that resonated with parents and event planners, emphasizing how Pop’n Beadz made party planning easy and enjoyable. This included behind-the-scenes content showing the product being used in real parties, fun polls, and user-generated content that encouraged customers to share their Pop’n Beadz moments.
We revamped their social media presence with a fun, engaging, and relatable tone, reflecting the brand’s personality. We focused on creating content that resonated with parents and event planners, emphasizing how Pop’n Beadz made party planning easy and enjoyable. This included behind-the-scenes content showing the product being used in real parties, fun polls, and user-generated content that encouraged customers to share their Pop’n Beadz moments.
Influencer Partnerships:
We collaborated with parenting influencers and party planners who shared Pop’n Beadz with their audiences. These partnerships brought in a fresh wave of followers and helped build credibility within the community. Influencers showcased Pop’n Beadz as an ideal activity for kids at events, helping the brand gain traction among potential customers.
We collaborated with parenting influencers and party planners who shared Pop’n Beadz with their audiences. These partnerships brought in a fresh wave of followers and helped build credibility within the community. Influencers showcased Pop’n Beadz as an ideal activity for kids at events, helping the brand gain traction among potential customers.
Engaging Campaigns:
To engage their audience, we launched interactive campaigns like the #PopnBeadzParty hashtag, where customers shared photos of their kids creating their bracelets at parties. This created buzz, generated free marketing, and gave Pop’n Beadz a sense of authenticity in the eyes of potential clients.
To engage their audience, we launched interactive campaigns like the #PopnBeadzParty hashtag, where customers shared photos of their kids creating their bracelets at parties. This created buzz, generated free marketing, and gave Pop’n Beadz a sense of authenticity in the eyes of potential clients.
Content Strategy for Bulk Orders:
I introduced a content strategy that focused on how event planners could use Pop’n Beadz for large-scale parties. This included carousel posts, reels, and stories showcasing the ease of ordering in bulk and how it added a creative element to any event. We positioned Pop’n Beadz as a no-fuss, creative activity that also served as a party favour—perfect for corporate events, weddings, and large family gatherings.
I introduced a content strategy that focused on how event planners could use Pop’n Beadz for large-scale parties. This included carousel posts, reels, and stories showcasing the ease of ordering in bulk and how it added a creative element to any event. We positioned Pop’n Beadz as a no-fuss, creative activity that also served as a party favour—perfect for corporate events, weddings, and large family gatherings.
Product Highlights and Testimonials:
We shared testimonials from customers who used Pop’n Beadz for their parties, focusing on how it saved time and created fun, memorable moments. These posts showcased not just the product, but the emotions and memories tied to the experience of using Pop’n Beadz.
We shared testimonials from customers who used Pop’n Beadz for their parties, focusing on how it saved time and created fun, memorable moments. These posts showcased not just the product, but the emotions and memories tied to the experience of using Pop’n Beadz.
The Outcome:
After implementing the strategy, Pop’n Beadz saw significant improvements in several key metrics:
After implementing the strategy, Pop’n Beadz saw significant improvements in several key metrics:
Engagement and Follower Growth:
Instagram engagement increased by 40%, with higher participation in polls, stories, and comments. Their follower count also grew by 30%, primarily due to consistency and UGC campaigns.
Instagram engagement increased by 40%, with higher participation in polls, stories, and comments. Their follower count also grew by 30%, primarily due to consistency and UGC campaigns.
Brand Awareness:
Through influencer collaborations and UGC campaigns, Pop’n Beadz gained wider recognition as a go-to party activity. The hashtag campaign alone generated over 200 posts from customers, showcasing the product’s appeal and its place at parties and events.
Through influencer collaborations and UGC campaigns, Pop’n Beadz gained wider recognition as a go-to party activity. The hashtag campaign alone generated over 200 posts from customers, showcasing the product’s appeal and its place at parties and events.
Client Testimonial:
"Working with Mira was exactly what we needed to take our brand to the next level. The content strategy, influencer partnerships, and bulk order campaigns helped us grow our social media following and increase sales. We’ve seen a real impact in our business—Pop’n Beadz is now a must-have at kids' parties!" – Pop’n Beadz Team
"Working with Mira was exactly what we needed to take our brand to the next level. The content strategy, influencer partnerships, and bulk order campaigns helped us grow our social media following and increase sales. We’ve seen a real impact in our business—Pop’n Beadz is now a must-have at kids' parties!" – Pop’n Beadz Team
Key Takeaways:
The Power of Relatable Content: By focusing on the fun, creative aspect of the product and creating engaging, relatable content, we increased both engagement and visibility.
Influencer Partnerships and UGC are Game-Changers: Working with influencers and encouraging user-generated content helped build brand credibility and expanded our reach.
Targeted Messaging Drives Results: Focusing on bulk orders and positioning Pop’n Beadz as a must-have for event planners drove a 35% increase in sales from event businesses.
Conclusion:
Through a combination of engaging content, influencer partnerships, and a strategic focus on bulk orders, we helped Pop’n Beadz grow its presence in the event planning market. Their brand now stands out as a creative and easy solution for party planners, parents, and event organizers, leading to an increase in both follower engagement and bulk orders. Pop’n Beadz is now positioned for continued success in the growing party supplies and event planning market.
Through a combination of engaging content, influencer partnerships, and a strategic focus on bulk orders, we helped Pop’n Beadz grow its presence in the event planning market. Their brand now stands out as a creative and easy solution for party planners, parents, and event organizers, leading to an increase in both follower engagement and bulk orders. Pop’n Beadz is now positioned for continued success in the growing party supplies and event planning market.
